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Branding broadcast for a fresh new audience for ABC Radio
ABC Radio asked IA to help 94.7 the Zone become the “new alternative”, for Chicago’s teen and adult market. IA immersed themselves in alternative rock culture, and developed an authentic brand system that matched the sound of the station. From new logo to print, television and outdoor advertising, web site, and concert promotions, IA created a unified voice that connected the brand to an aspirational urban lifestyle.

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