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Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
IA Collaborative
02 /
Changing the perception of Adobe capabilities
Adobe asked IA to help re-position Acrobat through a more relevant online sales experience. Through research with Acrobat’s key customer, knowledge workers, IA found an opportunity to position Acrobat not as creative software, but as a universal workplace tool. Armed with this new understanding, IA designed an online experience where knowledge workers can see how people like them use Acrobat to improve their workflow. Also on the new site, IA developed a tool where users can “build the case” for their IT purchasing department to buy Acrobat software. New sales as well as upgrades have increased since launching the new site.

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