IA CollaborativeIA Collaborative

Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
IA Collaborative
Previous / Next Image (1 of 2)
02 /
Designing a strategic brochure for global market growth
Caterpillar OEM Solutions defined a growth opportunity for mobile hydraulic power units (MHPU) and an important tool in that growth, was to increase awareness among OEM Solutions’ customers while focusing on retaining and increasing sales. IA developed a global brochure, establishing the tone, content and photography style to highlight OEM Solutions’ key differentiators—quality, dealer/product support and integration.

Related Work:

Brand & Workspace Design

IA Redesigns United’s Mobile App and Digital Ecosystem
United Airlines

New Retail Department Design
Best Buy

Building on a Brand’s Heritage

Defining a Brand

Experience Innovation

Branding & Communication Design

Communications Strategy
Nutrient Rich Foods Coalition

Packaging Design

Graphic Communication