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Designing a strategic brochure for global market growth
Caterpillar OEM Solutions defined a growth opportunity for mobile hydraulic power units (MHPU) and an important tool in that growth, was to increase awareness among OEM Solutions’ customers while focusing on retaining and increasing sales. IA developed a global brochure, establishing the tone, content and photography style to highlight OEM Solutions’ key differentiators—quality, dealer/product support and integration.
