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Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
IA Collaborative
02 /
Reinventing business clubs for ClubCorp
ClubCorp asked IA to revitalize their business clubs for networking, entertaining and conducting business. IA joined clubs, immersing themselves with current, former and potential members to understand drivers and motivations for the membership experience. Through reinvention of offerings, environments, social media, staff training and communication, clubs became relevant, accessible and tailored to member needs.

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