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Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
IA Collaborative
02 /
New relevance for ClubCorp’s national membership
At one time, golf and country clubs were the hub of a member’s social life. In effort to recapture that relevance, ClubCorp asked IA to immerse themselves in the club experience, golfing with and observing members before, during and after leisure activities. Based on this research IA developed a strategy for ClubCorp’s network of clubs to fulfill members’ personal, familial and communal goals. A complete system of new offerings, tailored experiences and targeted communication have reinvigorated clubs nationwide.

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