TAGS +
02 /
Developing an innovation pipeline for MillerCoors
As Miller’s Innovation Firm of Record, IA designed for user needs across beer occasions. Whether the shelves of Wal-Mart or a bar cooler, IA developed innovative packaging forms, designed graphical systems, identified new materials and developed fresh delivery methods for Miller. IA also worked on developing a culture of innovation at Miller through collaborative work sessions a monthly innovation and trends report.