IA Collaborative
Research & Insight
Digital Experience
Packaging
CPG
Fashion
B2B
Strategy
Product
Business Model
Food & Beverage
Women
Manufacturing
Ideation/Prototyping
Multi-channel Design
Social Innovation
Sport & Fitness
Family/Kids
Technology
Brand
Service Design
Retail
Medical & Wellness
Entertainment
Electronics
02 /
Designing a new platform opportunity for Nike timing
When Nike asked IA to help define a strategy to win in the outdoor area, the team jumped in kayaks, scaled cliffs and ran dirt trails to understand the market and define the needs of demanding, multi sport athletes. Together with Nike IA found brand and product opportunity. IA defined a brand migration strategy, building authenticity through a system of adventure racing products, communication and sponsorship.
