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IA Collaborative
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Designing a new platform opportunity for Nike timing
When Nike asked IA to help define a strategy to win in the outdoor area, the team jumped in kayaks, scaled cliffs and ran dirt trails to understand the market and define the needs of demanding, multi sport athletes. Together with Nike IA found brand and product opportunity. IA defined a brand migration strategy, building authenticity through a system of adventure racing products, communication and sponsorship.

Related Work:

Communications Strategy
Nutrient Rich Foods Coalition

Medical Device Design

New Retail Department Design
Best Buy

Apparel Design

Branding & Communication Design

IA Redesigns United’s Mobile App and Digital Ecosystem
United Airlines

Digital Experience Design
Chicago Symphony Orchestra

Building on a Brand’s Heritage

Defining a Brand

Experience Innovation