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IA CollaborativeIA Collaborative

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Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
IA Collaborative
02 /
Redefining Digital Customization
Nike asked IA to explore non-linear user interface and interaction model for shoe customization. Together with Nike, IA concepted a model that would replicate physical interactions through a customizable shoe as the only interface element – no buttons, just touch or click the shoe and customize away. The contextual design solution was a precursor to the next generation of NikeID.

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