IA Collaborative
Research & Insight
Digital Experience
Packaging
CPG
Fashion
B2B
Strategy
Product
Business Model
Food & Beverage
Women
Manufacturing
Ideation/Prototyping
Multi-channel Design
Social Innovation
Sport & Fitness
Family/Kids
Technology
Brand
Service Design
Retail
Medical & Wellness
Entertainment
Electronics
02 /
Redefining Digital Customization
Nike asked IA to explore non-linear user interface and interaction model for shoe customization. Together with Nike, IA concepted a model that would replicate physical interactions through a customizable shoe as the only interface element – no buttons, just touch or click the shoe and customize away. The contextual design solution was a precursor to the next generation of NikeID.
