IA CollaborativeIA Collaborative

TAGS +
Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
Previous / Next Image (1 of 6)
02 /
Helping people make deliberate food choices for NRFC
The NRFC, a coalition of 21 food organizations (such as the Dairy and Wheat Councils), asked IA to design a communication system that will help people make better food choices. IA immersed themselves with a cross section of America, and ultimately created an icon system scoring foods based on their nutrient richness. Supported by print and digital tools, the platform provides for people’s planning, shopping, preparation, and eating decisions. This new approach provided significant influence to the 2010 US Dietary Guidelines, incorporating nutrient richness into Federal nutrition policy and education.

Related Work:


New Retail Department Design
Best Buy

Experience Innovation
Cerra™

Medical Device Design
dibkit

Building on a Brand’s Heritage
Brunswick

IA Redesigns United’s Mobile App and Digital Ecosystem
United Airlines

Digital Experience Design
Chicago Symphony Orchestra

Defining a Brand
Unison

Packaging Design
MillerCoors

Brand & Workspace Design
Snap-on

Branding & Communication Design
Nike