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IA Collaborative
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Designing a better product experience for Tropicana
Tropicana asked IA to create the ideal club store package for their shelf stable juice product line. From shopping with club store members, to drinking at home with moms and kids, key pain points emerged including transport of large size pack sizes, and struggle to pour from heavy, awkward bottles. IA created package designs which included a “dog bone” handle to easily carry two jugs, and a new drip-free spout enabling kids to pour juice.

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