IA CollaborativeIA Collaborative

TAGS +
Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
IA Collaborative
Previous / Next Image (1 of 3)
02 /
Designing kid-friendly packaging for Tropicana
Tropicana was seeking greater relevance for their 6oz Single-Serve Multi-Pack (SSMP) orange juice. IA began by inviting themselves to breakfast with families, and discovered kids choosing SSMP orange juice instead of soda for after school activities, a behavior unique to the orange juice category. IA developed new structural packaging for kid-friendly access, fun sport related imagery, and graphics pitting orange juice -vs- soda and juice drinks.

Related Work:


Building on a Brand’s Heritage
Brunswick

Communications Strategy
Nutrient Rich Foods Coalition

Packaging Design
MillerCoors

Business Repositioning
ClubCorp

Market & Product Strategy
Nike

IA Redesigns United’s Mobile App and Digital Ecosystem
United Airlines

Medical Device Design
dibkit

New Retail Department Design
Best Buy

Experience Innovation
Cerra™

Apparel Design
Nike