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02 /
Designing kid-friendly packaging for Tropicana
Tropicana was seeking greater relevance for their 6oz Single-Serve Multi-Pack (SSMP) orange juice. IA began by inviting themselves to breakfast with families, and discovered kids choosing SSMP orange juice instead of soda for after school activities, a behavior unique to the orange juice category. IA developed new structural packaging for kid-friendly access, fun sport related imagery, and graphics pitting orange juice -vs- soda and juice drinks.
