Creating a modern brand in Unison for the Crate & Barrel family
IA was asked to define the name and brand for Robert Segal and Alicia Rosauer’s new modern textile company. Key to the brand aesthetic is that company’s designs would align equally with him and her. With this in mind, IA created the name Unison, and define a unified voice across mediums, starting with the company’s logo and extending to printed communication, packaging, and web site design. Unison is now in distribution through 50 retailers in the US and Canada.