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Guiding fans to their field of dreams for Wise Guide
IA Collaborative co-founded Wise Guide, a company focused on maximizing fans' stadium-going experiences. IA named the company Wise Guide, developed the brand identity, and designed and produced a series of stadium guides ranging from Wrigley Field baseball to Notre Dame football and Indianapolis car racing. Wise Guide partnered with ESPN magazine bringing stadium experience expertise to ESPN’s print and digital channels.
