Research & Design Strategy
The research and design strategy team at IA Collaborative is a naturally curious group who draw inspiration from the world around them, and enjoy being “students of human behavior.” We are highly structured thinkers with diverse backgrounds, skilled at breaking down complex concepts and data into compelling, visual frameworks and actionable strategies for our clients.
Our team conducts human-centered, immersive, qualitative and in-context research observations, ensuring that “user insight” is not just a phase, but continually infused throughout the design process. We believe that research is a creative process and we constantly create and employ new methods and strategies to get as close to our users as possible. As experts in both design thinking theory and practice, we collaborate closely with our clients to design our research processes, derive key insights, develop impactful strategies, and craft compelling stories that inspire breakthrough design.