Every year, the Kellogg School of Management at Northwestern University hosts the world’s largest MBA business design competition, the Kellogg Design Challenge (KDC) – where teams from top business schools across the country compete to solve a real-life business innovation challenge using design thinking methods. The KDC is among a portfolio of offerings made possible through the Kellogg Innovation and Entrepreneurship Initiative, designed to equip entrepreneurs, innovators, and growth leaders as they face challenges at every stage of the business life cycle.
The IA Collaborative team is a playing a strategic role in this year’s KDC, which will focus on solving a complex business challenge for Amazon. IA co-founder and Chief Design Officer Dan Kraemer is the featured keynote speaker for the challenge, and he will serve as one of the judges for the competition alongside co-founder and Chief Design Strategy Officer Kathleen Brandenburg, and Business Strategy Group Director Kyle Smith.
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