At IA Collaborative, we\u2019re working with the world\u2019s leading brands to design disruptive products, services, and business models. Airbnb has featured our latest collaboration, now live on Airbnb for Work.com.\n\n\n\nThrough extensive design research in the executive travel and hospitality space, we\u2019ve learned that executive-level VIP events have an opportunity to be completely redesigned to meet the actual needs of senior executives. We took advantage of a natural prototyping opportunity surrounding the 2019 Design Thinking Conference in Austin, TX where Dan Kraemer was keynoting along with David Holyoke, Global Head of Airbnb for Work.\n\n\n\nIA Collaborative conceived, designed, and hosted a live business prototype \u2013 what we\u2019re calling the \u201cNew Executive Offsite\u201d \u2013 to disrupt the traditional travel and hospitality space, and within it, the conference-related VIP \u201cexecutive dinner\u201d model. \n\n\n\nThis was a prototype on two levels: a prototype of a new engagement and business model for IA Collaborative, and a prototype that represents the future of Airbnb for Work offerings and services.\n\n\n\nThis represents the future of how people will use Airbnb for Work.\n\n\n\nDan Kraemer, Founder and Chief Design Officer\n\n\n\nInstead of hosting a standard \u201chappy hour\u201d and VIP dinner at a restaurant for key clients and design leaders at the conference, we created a bespoke thought leadership event at an Airbnb for Work listing tailored to the individual needs and interests of our guests. We talked to executives ahead to the event to learn about their interests and challenges, and reflected those in a physical installation called our \u201cPursuit Panel\u201d that reflected everyone\u2019s challenges via individual pursuit cards. The cards sparked connections and conversations throughout the event.\n\n\n\nWe invited guests - all design leaders interested in new tools and methods - to visit our prototype staging room to gain a \u201cbehind-the-scenes\u201d look at how IA Collaborative prototypes new experiences and offerings for our clients.\n\n\n\nFun fact: The entire IA team lived and worked in the Airbnb listing where we held the event, and the prototype staging room was in the loft area that we converted into our working space!\n\n\n\nThe conference and event industry is saturated with many standard \u201crinse and repeat\u201d elements - keynotes, breakouts, raffles, and VIP happy hours. We believe there\u2019s an untapped opportunity to create truly exceptional experiences that break out of this traditional business model, and IA Collaborative is leading the charge to do just that.\n\n\n\nWe are constantly seeking ways to disrupt the status quo, for our clients and for ourselves. We are convinced that the entire industry surrounding how people gather at work - including this type of \u2018offsite\u2019 experience, is ripe for disruption.