Work

The Future of "You Won't Believe What I Did Last Night"

IA Collaborative uncovered an a new opportunity for Entertainment Cruises to attract a Millenial audience: by creating a curated, end-to-end, bespoke experience that offered something dramatically different from any other "boat cruise" on the market. Called "Boat House," IA designed the brand, the boat, and the experience - and built the business strategy and profit models to support the offering. Entertainment Cruises prototyped the new experience with users, which quickly proved the value of the new offering: weekend bookings increased 500% over the previous summer, and a large percentage of guests were repeat visitors. IA Collaborative's boat designs were incorporated into future fleets.

Work

Purina Pet Care: a Natural Evolution

IA Collaborative worked with Purina to create a natural pet care offering for Pet Specialty Stores. Immersing ourselves in the lives of natural pet enthusiasts in Vermont and co-creating with pet owners in Chicago, we captured actionable insights to deliver on their needs and motivations; developed new concepts that were prototyped and tested; and created a product strategy and actionable roadmap to guide future product rollouts.