Work

How do you reinvent the OR surgical team experience?

By reinventing the surgical experience for OR doctors, nurses and patients surrounding the Total Hip Replacement (THR) procedure, the IA Collaborative team worked with Johnson & Johnson’s DePuy Synthes Companies to identify the systemic needs of the entire team involved in the process of THR surgery. We redesigned the experience surrounding the implant procedure – ensuring greater efficacy and efficiency in the OR, and creating an optimal experience for doctors, nurses, and patients.

1 / Reinventing the Surgical Experience

We leveraged key insights and Guiding Principles from immersive research to develop new concepts in 11 key areas of the surgical process, beginning with OR planning and inventory management, through to instrument packaging and delivery, and sterilization and storage.

2 / Observations Along the Surgical User Journey

To gain a deep understanding of the user experience, IA team members scrubbed in for surgery, observing OR teams in US and UK hospitals as they planned operations, conducted surgery and put instruments through sterilization and storage. We uncovered surprising contextual insights - for example, surgical teams were struggling to read the packaging of key instruments, unable to quickly discern packaging contents, and having difficulty selecting the correct tools from OR storage. They were creating elaborate workarounds to make up for gaps in process, communication, and design - including handwritten notes to communicate critical product information to scrub nurses. These seemingly small things were taking up valuable time in the OR and leading to redundancies and overwork.

3 / Ensuring Efficacy and Efficiency

These learnings led us to recommend new innovation strategies aimed at supporting surgical teams all along the surgical user experience journey, from Planning, OR Set-Up and Surgery, to OR Break-Down and Record, Sterilization, and Storage.