Designing New Experiences & Strategies

Seeking to expand its Nike+ platform, Nike engaged IA Collaborative to define and develop a new set of cardio-based experiences that would appeal to a broad range of users. We hit the gym, the bike, the track, the street and the trail to immerse ourselves in the daily lives of athletes. What we uncovered was unmet user needs around motivation and comparison – inspiring us to develop a system of workout offerings, analysis tools and social experiences to drive consumer engagement from the casual to the most competitive of fitness athletes and trainers.