Elevating Design as a Business Strategy

A company proudly co-founded by two women, Vera Bradley has a strong heritage of design, innovation and a love for new ideas. However, as the company planned to scale its brand to future generations of women, it realized the need to apply design as a business strategy for continued growth. IA Collaborative worked with Vera Bradley to build a new innovation discipline within the company and develop a customized growth strategy. The result was a new way of working and organizational structure to lead Vera Bradley confidently into the future. Much like Vera Bradley’s organic structure, the new Innovation discipline took on a more organic feel to employees. However, the entire process was a highly conceived strategy that intentionally matched the essence of Vera’s corporate DNA as an innovative brand for women.

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