Elevating Design as a Business Strategy
Vera Bradley has a strong heritage of design and a love for new ideas. However, as the company scaled, it realized the need to apply design as a business strategy for continued growth. IA Collaborative worked with Vera Bradley to build a new innovation discipline within the company and develop a customized growth strategy. The result was a new way of working and organizational structure to lead Vera Bradley confidently into the future. Much like Vera Bradley's organic structure, the new Innovation discipline took on a more organic feel - to employees. However, the entire process was a highly conceived strategy that intentionally matched the essence of Vera's corporate DNA.