About

At the Forefront of Design for Business Value

IA Collaborative is a global design and innovation consultancy. We believe the companies and organizations that will succeed in tomorrow’s hypercompetitive landscape are those that understand how to fully integrate design into business thinking and operations. We work with business leaders to rethink the role of design in every corner of their organization – and how to leverage design as a competitive advantage, from corporate growth strategy, to offering investment, to driving performance at scale.

Sample Clients

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What we deliver

Business Model Innovation
Products / Services
Environments / Strategies
Experiential Learning

See More Work

Who we are

Researchers / Business Strategists
Designers / Engineers / Architects
Technologists

Go To Careers

Prototyping and Launching Your Next Business

At IA, we design and prototype entire businesses to understand what new offerings will create the most value for customers and de-risk investment for our client partners. From building out physical spaces and training real employees, to observing user interactions and creating low- to high-fidelity digital interfaces, our end-to-end business pilots uncover rich in-context insights to help our clients launch their next market breakthrough. Innovation roadmaps are seamlessly integrated into business strategies, and clients stay ahead of leading disruptors, evolve with emerging technology, and thrive in ever-changing markets.

Pioneers of Human-Centered Design

Founded in 2000 by Kathleen Brandenburg and Dan Kraemer, IA Collaborative was an early pioneer of user-driven design, and one of the first to link it to business strategy and innovation. Named a “premier practitioner of immersive design” by Fast Company, IA Collaborative still places our human-centered philosophy at the core of everything we do. We’re teachers of our process, empowering global leaders to realize a culture of design through experiential learning and customized training opportunities.

Process to bring Kelvin Home Roasting to market

Creating the Future: IA Collaborative Ventures

At IA Collaborative, we spend our days helping clients envision, design and bring to market what’s next for their business – so it is no surprise that we have a few ideas of our own. Our Ventures program has one goal: to make things we believe in. We take great ideas – which can come from anywhere in our company – and turn them into commercially viable business ventures.

Harnessing the collective power of our employee’s entrepreneurial minds, IA Collaborative Ventures is an “in-house incubator” that enables employees to collaborate, create, and pitch their own ideas. Passion projects are given time, resources, and initial funding to move past the idea stage to design, prototyping and through to commercialization.

Take a look at some of our recent Ventures:

Kelvin Home Coffee Roasting

Reissue of the Humanscale™ Manuals