Organizations that pursue a ventures strategy for sustainable growth will be uniquely positioned to maintain market leadership, can more effectively prioritize innovation and corporate development resources, and make better strategic decisions.

All around us, there is evidence of how design — particularly user experience design —

Organizations that pursue a ventures strategy for sustainable growth will be uniquely positioned to maintain market leadership, can more effectively prioritize innovation and corporate development resources, and make better strategic decisions.

Human-centered organizations understand the value of applying design as business strategy; identifying future demand and envisioning new offerings by asking what’s desirable, possible, and viable.

Today, growth is about relationships.  Consumers are now willing to provide personal data to a