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Research & Insight Digital Experience Packaging CPG Fashion B2B Strategy Product Business Model Food & Beverage Women Manufacturing Ideation/Prototyping Multi-channel Design Social Innovation Sport & Fitness Family/Kids Technology Brand Service Design Retail Medical & Wellness Entertainment Electronics
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Defining new experiences for Nike+
Nike asked IA Collaborative to define new cardio based experiences for the Nike+ platform. So we hit the gym, the bike, the track, the street, the trail…immersing ourselves with casual to competitive fitness athletes and trainers. We defined unmet user needs around motivation and comparison. IA then and developed a system of workout offerings, analysis tools and social experiences.

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