Every year, the Kellogg School of Management at Northwestern University hosts the world’s largest MBA business design competition, the Kellogg Design Challenge (KDC) – where teams from top business schools across the country compete to solve a real-life business innovation challenge using design thinking methods. The KDC is among a portfolio of offerings made possible through the Kellogg Innovation and Entrepreneurship Initiative, designed to equip entrepreneurs, innovators, and growth leaders as they face challenges at every stage of the business life cycle.
The IA
Collaborative team is a playing a strategic role in this year’s KDC, which will
focus on solving a complex business challenge for Amazon. IA co-founder and
Chief Design Officer Dan
Kraemer is the featured keynote speaker for
the challenge, and he will serve as one of the judges for the competition
alongside co-founder and Chief Design Strategy Officer Kathleen
Brandenburg, and Business
Strategy Group Director Kyle Smith.
