“In the future, only well-designed brands and products will survive. But only the well-designed organization will win.” IA Collaborative Founder and Chief Design Officer Dan Kraemer was profiled in Branding Magazine on the power of design thinking and design’s elevated role in the future of brands. Read on to learn more about IA Collaborative's perspective on how organizations can foster a design-minded culture of innovation. Read the article here. Watch the video here.