IA Collaborative worked with Dexcom, a leading provider of continuous glucose monitoring systems, to create the Dexcom CLARITY diabetes management service (view the full case study here). Now, Dexcom has been selected as the only diabetes data provider to be integrated with Apple Watch, due to the intuitive, human-centered, and systemic nature of its design. Dexcom’s life-changing glucose monitoring data is highlighted in this Apple Watch ad as an example of how smart design and technology can help us all lead better lives and reach our full potential.
