Kathleen Brandenburg Profiled on Human-Centered Design
Named one of Fast Company’s “Masters of Design,” IA Collaborative Founder and Chief Design Strategy Officer, Kathleen Brandenburg was profiled in the Chicago Tribune and the University of Notre Dame’s Mendoza Business Magazine on IA Collaborative’s creative, human-centered research methods.
The articles highlight a core philosophy of IA Collaborative: that immersive, contextual research, multidisciplinary collaboration and systemic thinking is the key to uncovering breakthrough innovation.
“Creativity is fundamental to business…it IS business. Every industry, fundamentally, is about creating something – whether it’s a product, service, or experience.”
– Kathleen Brandenburg,
IA Collaborative Founder and Chief Design Strategy Officer