Design Drives Podcast: Driving Strategy Through Design

by IA Collaborative on 28.01.2020

In his podcast Design Drives, Sebastian Gier sits down with Kathleen Brandenburg, Co-founder and Chief Design Strategy Officer at IA Collaborative. During this episode, Kathleen and Sebastian explore Kathleen’s career, the power of design, and its rise in the world of business.

They discuss how to earn buy-in from stakeholders, how to be a master of collaboration (learning from the culture of IA Collaborative) and how designing for behavior change is a huge responsibility for designers – and can even save lives. 

Listen to Episode #16, Driving Strategy Through Design below.

IDSA’s Design Drives podcast shares insights from the International Design Conference’s best speakers and design leaders.

I think design has the opportunity to change the world. I always believed that every problem and challenge is a design challenge.

  • Kathleen Brandenburg, Co-founder and Chief Design Strategy Officer, IA Collaborative
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