Design for Women: Katie Schlott Talks Inclusive Design

To celebrate International Women’s Day, IA Collaborative Partner Katie Schlott sat down with Bill Staikos of the Be Customer Led podcast. In the conversation, Katie explains why inclusive design is so important today. She talks about why she started a Design for Women capability at IA. She talks about ways that companies can innovate to meet women’s needs now and in the future.

As we celebrate International Women’s Day…think about, how are you integrating your various products, services or solutions to solve bigger, more systemic challenges facing women?
Katie Schlott, Partner, IA Collaborative

During the podcast, Katie explains what inclusive design is more broadly. She talks about what inclusive design means for women. She emphasizes the importance of including the perspective of all women when designing new products and services.

Katie mentions statistics from the book Invisible Women: Data Bias in a World Designed for Men. This book illustrates the many opportunities we have create new and better products and services for women.

When you’re designing for and marketing to the same homogeneous demographics time and time again, you’re missing out on huge areas of opportunity for equity and innovation.