Creating an Iconic Home & Housewares Brand for the Crate & Barrel Family

IA was asked to define the name and brand for Robert Segal and Alicia Rosauer’s new modern textile company. Key to the brand aesthetic is that company’s designs align equally with him and her. With this in mind, IA created the name Unison, and defined a consistent voice across all brand touchpoints, starting with the company’s brand identity and logo, and extending to printed communication, packaging, and web site design. Unison is now in distribution through 50 retailers in the US and Canada.