Modernizing and Expanding a Classic Home & Lifestyle Brand

IA brought new relevance—and found new business opportunities for the classic Brunswick brand. Combining contemporary sensibilities with the company’s heritage, IA developed a modern retail lifestyle brand and expanded product offering, including a new storefront design, branded apparel and merchandise. The new lifestyle approach connected not only with men, but with women who consider billiards to be a family entertainment and home decor decision.

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