Results
Driving Ticket Sales with Innovative Digital Experiences
Cultural organizations like the Chicago Symphony Orchestra are dependent upon ticket sales to support their world-class programming – but to drive ticket sales, world-class programming must be met with a world-class patron experience. By immersing ourselves in the patron experience and journey-to-purchase, we created the first-ever contextual 3-D seat selection tool and other digital experiences to propel the CSO to the forefront of innovation in performing arts around the world.
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