Purina Pet Care: a Natural Evolution

IA Collaborative worked with Purina to create a natural pet care offering for Pet Specialty Stores. Immersing ourselves in the lives of natural pet enthusiasts in Vermont and co-creating with pet owners in Chicago, we captured actionable insights to deliver on their needs and motivations; developed new concepts that were prototyped and tested; and created a product strategy and actionable roadmap to guide future product rollouts.