Creating a Communication System and Digital Platform to Enable Better Food Choices

The Nutrient Rich Foods Coalition, a coalition of 21 national food organizations, asked IA to design a communication system that would activate people to make better food choices. IA immersed ourselves with a cross-section of America, and ultimately created an icon system scoring foods based on their nutrient richness. Supported by print and digital tools, the platform enables people to plan, shop, prepare, and make smart eating decisions. This new approach provided significant influence into the US Dietary Guidelines, incorporating nutrient richness into Federal nutrition policy and education.