We dive deep into the ecosystem of human behaviors, to find meaningful solutions that put people first.
Our Seven Elements of Innovation™ model integrates: Offerings, Experiences, Brands, Channels, Partners, Operations, and Profit Models.
We integrate business model experiments into user’s lives to create “data from the future”.
Reveal key users’ new behaviors and unmet needs, to identify innovation opportunities.
Go beyond standard demographics and psychographics to predict future behaviors and demand.
Generate “data from the future” by prototyping future offerings as a holistic system.
Design novel strategies for creating, delivering, and capturing value.
Map out new connections, systems, and services to bring clarity to complex situations.
Unlock breakthrough ideas using generative frameworks and iterative co-creation with stakeholders and end users.
Find product-market fit based on user behavior, that creates an authentic value exchange.
Grow from within by launching, incubating, and scaling future businesses.
Find new approaches to providing health and wellbeing services, that combine emerging technology and consumer innovations.
A series of new ventures enabled a Fortune 100 insurance company to deepen its AI expertise and attract a new generation of buyers—while driving loyalty among core customers.