Break out of old models and into new ways of working.
Human-Centered Problem Solving
We dive deep into the ecosystem of human behaviors, to find meaningful solutions that put people first.
Holistic Business Models
Our Seven Elements of Innovation™ model integrates: Offerings, Experiences, Brands, Channels, Partners, Operations, and Profit Models.
Realistic, Flexible Business Prototypes
We integrate business model experiments into user’s lives to create “data from the future”.
We Deliver
Behavioral Insights
Reveal key users’ new behaviors and unmet needs, to identify innovation opportunities.
User Segmentation
Go beyond standard demographics and psychographics to predict future behaviors and demand.
Business Prototyping
Generate “data from the future” by prototyping future offerings as a holistic system.
Business Model Creation
Design novel strategies for creating, delivering, and capturing value.
Ecosystem Mapping
Map out new connections, systems, and services to bring clarity to complex situations.
Ideation & Concept Generation
Unlock breakthrough ideas using generative frameworks and iterative co-creation with stakeholders and end users.
Value Proposition Development
Find product-market fit based on user behavior, that creates an authentic value exchange.
Corporate Venturing
Grow from within by launching, incubating, and scaling future businesses.
Business Innovation for Healthcare
Find new approaches to providing health and wellbeing services, that combine emerging technology and consumer innovations.
Ready to collaborate?
Results
Results
Business Innovation That Sets the Stage for Long-Term Growth
A series of new ventures enabled a Fortune 100 insurance company to deepen its AI expertise and attract a new generation of buyers—while driving loyalty among core customers.
Helping an American multinational identify, prototype, and prioritize $1B direct ventures for their consumer health, care, and hygiene brands.
Finding new financial models with better patient outcomes via Gen AI for Medical Affairs for a global leader in Biopharma.
Spark a conversation.
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