Initiative 1/3: Form direct consumer relationships for increased loyalty and revenue.
Today, growth is about relationships. Consumers are now willing to provide personal data to a
Insights
IA Perspectives on Growth Through Human-Centered Design & Business Strategy
Initiative 2/3: Generate new recurring revenue through subscribed services.
Today, even non-digital-native companies are creating new Software as a Service (SaaS) offerings, to capture
Initiative 3/3: Accelerate in-market innovation via live business prototyping.
One key to growth in today’s lanscape is developing new offerings more quickly and effectively
The profound opportunity for Health Systems to create their own profitable, consumer-grade digital product
The next wave of digital transformation for health systems will be to grow the expertise for digital product in-house.
Kathleen Brandenburg Talks Designing for Health on “The Visible Voices” Podcast
IA Collaborative Co-Founder and Co-CEO Kathleen Brandenburg was recently featured on “The Visible Voices” podcast,
IA Collaborative Lives the Problem to Design the Solution
The Vision Employing a design approach to get as close to the user experience as