Work

Evolving the Connecting Power of Music

SONOS engaged IA Collaborative to uncover and define new opportunities for how people can move music around the home, including outdoors. Immersing ourselves in the home environments of modern music lovers who entertain both inside and in outdoor spaces, we observed their behaviors around key "sound occasions" and uncovered not just what they said they wanted in a home sound solution, but what their actions told us they would actually use. Based on these key insights, IA defined the strategy for the evolution of a connected music and home audio platform that led to a series of connected solutions beginning with the SONOS PLAYBASE and content partners.

Work

Home Energy: From Tracking and Reporting to Inspiring Action

GE had a mechanism to track home energy usage, but consumers weren't taking advantage of it. IA Collaborative visited families in their homes to understand their home energy usage patterns and unmet needs. Armed with that knowledge, we designed a comprehensive tool and digital platform to enable awareness of usage, show how that stacked up against other users, track and set family goals, and remotely control energy settings and appliances from afar.