Work

The Future of "You Won't Believe What I Did Last Night"

IA Collaborative uncovered an a new opportunity for Entertainment Cruises to attract a Millenial audience: by creating a curated, end-to-end, bespoke experience that offered something dramatically different from any other "boat cruise" on the market. Called "Boat House," IA designed the brand, the boat, and the experience - and built the business strategy and profit models to support the offering. Entertainment Cruises prototyped the new experience with users, which quickly proved the value of the new offering: weekend bookings increased 500% over the previous summer, and a large percentage of guests were repeat visitors. IA Collaborative's boat designs were incorporated into future fleets.

Work

Be Accomplished: Creating a New Experience for a New Concept

IA Collaborative partnered with Steelcase to create a unique identity and visitor experience for its downtown Chicago Workspring office. A new concept for Steelcase, Workspring offered a unique offsite meeting space - and wanted a clear and differentiating brand experience to complement it. IA Collaborative designed installations, brand touchpoints and interactive experiences to crystallize, celebrate and amplify Workspring's core offering: helping people get their most challenging and important work done offsite. Today, Workspring is recognized as one of the most innovative offsite meeting spaces in Chicago.